Rebuilt brand positioning, visual identity, and high-performance digital web platform to support multi-currency B2B market expansion.
FinPulse had developed institutional-grade treasury rails, but their legacy web presence looked like an early-stage hobby project. Enterprise CFOs were hesitant to commit eight-figure liquidity without unmistakable evidence of institutional stability.
We crafted an authoritative editorial brand identity anchored in Swiss-grade financial precision: deep teal authority, sharp typographic hierarchy, interactive foreign exchange calculators, and comprehensive compliance transparency.
Redesigned the entire corporate visual identity, symbol mark, and digital design system
Architected a multi-lingual Next.js corporate website with interactive currency route visualizers
Authored in-depth compliance documentation and technical whitepaper layouts
Integrated live demo request routing directly into their CRM sales pipeline
“Our technology was ready, but our brand was holding us back. MARKENOV gave us the visual authority and digital platform required to win institutional contracts.”
Marcus Lindholm
VP of Commercial Strategy, FinPulse
FinPulse Global
Financial Technology / B2B SaaS
3.4x
Increase in enterprise demo requests from qualified CFOs
Book a 30-minute strategic consultation with our practice directors to analyze your bottlenecks.